Your reputation may take a dive every now and then, and you may even hit a few review slumps. You can’t remove them without raising suspicion among potential customers and even the algorithms of the platforms you published them on. Plus, once fake reviews are out there, they’re out there. Just ask yourself: would you feel good receiving praise, a higher rating and even awards you didn’t earn?
The moment you publish a fraudulent testimony to a review platform is the moment you lose all credibility as an authentic, ethical business. The short answer to this question is no, you should not use fake reviews to improve your business’ reputation. With all that out of the way, let’s take a deep dive into fake reviews, starting with whether or not your business should partake. Offenders may include competitors as well as general consumers desperate to tarnish your reputation. These types of reviews are often written by bad actors. In reality, businesses deal with fake negative reviews as well, even businesses who don’t use fake reviews at all.
This is important to note as when we think of fake reviews, we mostly think of the 5-star, jargon-filled testimonials written by business owners themselves, but that’s only a portion of the internet’s collection of phony opinions. They can be divided based on their sentiment: positive or negative. And yes, there are types of fake reviews. Let’s talk about the types of fake reviews you’ll run into across the net before we get into the meat of this article. In this post, we discuss what fake reviews are, whether or not you should use them, and how to spot them (including tools!). It can even be tempting to create your own fake reviews as a business owner. You may have even been manipulated by them once or twice during your time on the internet. Fake reviews and testimonies exist on all platforms.
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